We need innovative solutions to fix the problem.’But NHS England said: ‘This tiny and statistically insignificant survey is basically a marketing device by a property services company looking to drum up business for itself.’ Chief medical officer Dame Sally Davies has urged the health service ‘to act fast’ to adopt the new approach.
A pilot scheme to provide targeted treatment for asthma, depression and high cholesterol is being launched in East Anglia next month and, if successful, is likely to be adopted elsewhere.
‘Precision medicine’ techniques have previously been used in hospitals to treat rare genetic diseases, but now GPs will offer them for the first time to tackle more common conditions such as depression and asthma In Cambridgeshire, it will be trialled at up to ten GP surgeries and involve about 200 patients.
It will initially focus on prescribing anti-depressants and drugs for familial hypercholesterolemia, an inherited condition leading to high cholesterol.
There's nothing that you like about this person, so you become disheartened. So what we're doing is we're bringing the scientific methods to really tell you, 'look, this person fits what your preferences are online,' and then on top of that, we add another layer, which is the scientific solution that tells you that you also have a genetic compatibility with this person at 90%.
What they found is if you have two married individuals who both share the short version of the gene, what you get is a level of affection that goes down over time.
We have all the research that has been done on couples looking for biomarkers that can determine compatibility and why certain couples do better than others, and so we launched [Instant Chemistry] based on that, and started working with premium matchmakers, giving out kits.
We're really excited about our partnership [with Singld Out] because this is the first time anywhere that by joining a dating site you automatically get one of these kits in the mail, and that's something that's just revolutionary. The science is based around the concept that the more dissimilar two people are in terms of their immune system, the more attracted they tend to be to one another.
The thought is that they tend to focus on more of the negative emotions.
Related: How We All Became Virtual Wedding Crashers JB: No, I think it's the evolution of online dating, really.
I just want to provide the user with as much information as possible, because in my mind, trying to find a partner is one of the most important decisions you'll make in your life.